Do you know how and what to look for when selecting the best pineapple??? Watch the video right their in the store and you’ll make an informative and confident purchase.
How many ways are there to successfully use QR Codes? It is becoming endless. Over the weekend I purchased a pineapple with a QR on the label. There were several different brands to choose from but honestly, I choose Del Monte’s because I wanted to reward them for understanding how I, the consumer want to receive information. Over the years, I have seen the good, the bad and the absolute ugly methods companies choose to provide information and I’m always amazed how they don’t consider the users experience. This post is about how great of a QR experience Del Monte designed.
The moment the QR was scanned, my 4G phone displayed a mobile-friendly website (big kudos for that alone). But that is just the start. As a consumer, I want to be in control, I want to have choices and I alone want information on my terms… and that is what they provided. I was given the choice of watching two videos, I’ll go into more debt later, and four navigation buttons, Recipes, Tips for Selection, Nutrition and How to Store. All of them informative and easy to use… but here are the big thing.
Video one – not only was the information pleasing, it was short and to the point. When done correctly, you can learn a lot in a 30 second video, most importantly, you may find out your interest is growing and want to watch more. The video showed me how to select the best of the bunch and safely cut the Pineapple… important if you’ve ever cut yourself. If that wasn’t impressive enough, when the video ended, the player closed and I returned to more choices. This was a fantastic user experience that couldn’t have been achieved with free video hosting services like YouTube.com or Vimeo.com
If you like to try this… scan the QR Code at the bottom left of the image. If you phone can’t scan the QR Code, visit FreshDelMonete.com/wap from your phone.
Click here to check out these innovative ways to use QR codes.
One Comment
The important issue with QR (Quick Response) codes will quickly (pun intended) become judged on QR (Quality of Response). The use of smart phones is a social behavior that allows the user to self filter the bombardmnet into their lives. QR codes that use engaging Videos to Inform the participant show a respect for the mind share just given to them. This is the moment when the Quality of the Response will be judged by the Viewer. If Dole is recognizing that a High Def High Quality Video is important to tell the story of the 90 cent pinapple, then conversly how important will it become for other QR Code users to do the same. If all your doing is going to a static one sheet or web site how engaged have you become with the participant. A good quality Video presentation will do 3 things. First it will inform, Second it will empower and Third it will encourage the viewer to take an action. The Quality of the presentation will define the participants experiance. The experiance will then affect the participants perception of the product. Perception becomes truth and truth becomes what is to be Trusted. If we want to be a trusted brand we will treat the participant with respect and deliver a Quailty of Response Quickly.