What are QR codes?

QR Codes are 2D-barcodes containing text or often the web address of a mobile site.  Free barcode reader applications for most mobile devices can be downloaded and used to decode these bar codes using the device camera.
 
Codes can include references to video, audio, mobile websites, text message or phone number dialing, calendar appointments, contact information, plain text or more.
 
QR Codes are an instant vehicle to deliver additional information found in print – instant interactive information for your customers.  No matter what your products or services are, if you want your audience to have a Quick Response (QR) experience to compliment the print message, you need QR Codes.
 
Because QR Codes are online, this enables you to effectively measure the reaction and engagement with that audience. Have you ever wondered the value of the phone book, or how many leads were generated from a specific print magazine ad? When they scan the QR Code, you’ll know if your advertising dollars were well placed or need to be moved to another publication.
 
We create the QR code and the information that is specifically tailored to the item or service being promoted, along with considering the environment in which it is delivered.
 
Understanding the viewer’s environment will drive script more than the actual product or service. If the QR code is to be used in the Sunday newspaper flyers, typically that audience is sitting in their living room enjoying coffee. That display should have emphasis on great audio to provide a multi-sensory experience. If the setting is has a high amount of background noise, a text based video should be developed – providing an effortless informative experience.
 
A potential client is looking for an interactive experience that you can provide to answer their questions and inform them – ultimately, driving them to a purchase.